Fox light is owned by a big media conglomerate which means that cross media convergence is cheaper as the company doesn't have to go out and find another company to use as it's already there.
There are many different types of media to advertise across such as; TV - large media conglomerate that owns Fox light is News's corp, they own the large channel 'Sky' which means advertising on their channel would be cheaper. This includes adverts, trailers etc.
Newspapers - owns various papers, The Sun being one of them. Newspapers can be used for putting adverts in or perhaps having interviews or main actors or include magazines for children or adults inside the newspapers about the film advertising it and convincing people to go to the cinema and watch.
Fox Searchlight Pictures has distributed the films The Hills Have Eyes and 28 Days Later, both with similar plots to our film. One is produced by An American company and one by a British company, both have mutants who have been mutated. They both have similar characters and plots and as the company have produced 2 films, like ours, there is more of a chance they'd be interested in ours as it's similar to them both.
The Hills Have Eyes.
http://www.youtube.com/watch?v=O76m3kpgPTQ
28 Days Later.
http://www.youtube.com/watch?v=HEkJAaGhJhQ


+ They both have mutants who are the villians in their film.
+They are both set in deserted locations
+The main characters are young
Although, Pathe Pictures could be a distributor of ours. They support small indie British films like ours such as Creep which is a British film that Pathe distributed for whose plot is similar to ours as Fox searchlight is a large company which may not distribute a low budget film like ours.
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