How did you attract and address your audience?

This is the link to our Opening Sequence on YouTube, http://www.youtube.com/watch?v=5mPwiZHSGd4 which we uploaded after we finished editing the final touches. Once on YouTube, it is open to members of the public to comment on. This allowed us to read the comments on our profiles and take the constructive criticism and use it to our advantage. Our friends and class mates commented on our opening sequence, giving their views on our video's. Another helpful factor is that, the comments we received were from people the same age as our target audience which was helpful.

The comments on our blog helped us find out what was good about the opening sequence and wasn't. The parts of our opening sequence that people mentioned told us they needed to be changed. For example, we received comments about a technical fault in our opening sequence. A few people mentioned that the transitions were disruptive which we fixed and changed the settings. We had many negative comments but very few negative comments. i believe we reacted well to the constructive criticism and made our opening sequence that little bit better thanks to the comments left on our YouTube page.

The positive comments we recieved showed us that people liked; the camera movement to show the mutants and victims running, the black and white effect used in the beginning with the news report as it made it look proffesional and told us what was going on without actually telling people what is happening and the 'irony' of the innocent, young girl being followed as young girls are seen as victims in thriller films.

The surveys our audience took provided us with the results me needed to help develop the plot of our thriller film so we would know indefinately that the film would attract our target audience. We decided on the sub genre Sci-Fi as through our survey's we learnt that our audiences prefer Sci-Fi.

What type of media institution would distribute our opening sequence, and why?

We discussed that as our film would be produced by a small independent film company we should have a large conglomerate that would be suitable for our film which is a small British indie film, such as, Celador or Fox Searchlight Pictures as they would help us reach a large audience and makes a large profit. Fox searchlight would be best as they distributed big indie films such as Juno and 28 days later, which both made a lot of money from their indie films.
Fox light is owned by a big media conglomerate which means that cross media convergence is cheaper as the company doesn't have to go out and find another company to use as it's already there.
There are many different types of media to advertise across such as; TV - large media conglomerate that owns Fox light is News's corp, they own the large channel 'Sky' which means advertising on their channel would be cheaper. This includes adverts, trailers etc.
Newspapers - owns various papers, The Sun being one of them. Newspapers can be used for putting adverts in or perhaps having interviews or main actors or include magazines for children or adults inside the newspapers about the film advertising it and convincing people to go to the cinema and watch.

Fox Searchlight Pictures has distributed the films The Hills Have Eyes and 28 Days Later, both with similar plots to our film. One is produced by An American company and one by a British company, both have mutants who have been mutated. They both have similar characters and plots and as the company have produced 2 films, like ours, there is more of a chance they'd be interested in ours as it's similar to them both.

The Hills Have Eyes.
http://www.youtube.com/watch?v=O76m3kpgPTQ

28 Days Later.
http://www.youtube.com/watch?v=HEkJAaGhJhQ






+ They both have mutants who are the villians in their film.
+They are both set in deserted locations
+The main characters are young

Although, Pathe Pictures could be a distributor of ours. They support small indie British films like ours such as Creep which is a British film that Pathe distributed for whose plot is similar to ours as Fox searchlight is a large company which may not distribute a low budget film like ours.

In what ways does our clip use, develop or challenge conventions?

Our opening sequence shows the genre of our film though the conventions shown,

• The first convention we see in the opening sequence is the young girl who is being followed. Children are used in thrillers as they are seen as innocent and defensless in the face of danger also later on in the opening sequence, the mutants other victims are also innocent girls as females are seen as being vunerable.
• The idea of mutants being used can be seen in different genres such as sci fi but in our plot, the mutants are muderers and humanlike, different species of life are shown in thriller films also the mutants faces were always hidden from the audience to create mystery and make the audience want to carry on watching and make question what they are looking for. Their clothing also is a tell tale thriller sign, ripped, bloodstained, dark coloured clothes are also conventions of a thriller film as they are signs of trouble and a struggle prehaps which show the mutants are evil rather than innocent.
• We include blood, murder, eerie music and screams, revenge and mystery are all conventions of thriller films.
• The setting of the film is in a quiet desolated park which is a good setting for a thriller film as it can show the desperation of the victims as they have no-one to help them. They are shown as being the only ones in the park, apart from the mutants.
• The use of shots also shows us the genre of film we are watching. Our thriller uses some panning and also tracking to show running and following to create tension and fear with the audience.

How does your media product represent particular social groups?

On my groups blog made character profiles for the actors in our opening sequence of a thriller film. We compared them to characters in other thriller films that are simular to ours such as, 28 Days Later. The characters in our opening sequence were all teenagers which tends to attract teenagers to watch the film as they can relate to the characters from all classes, ethnicities and both sexes.

Click here for a link to our my group block.
http://maya-amber-aimee-niall.blogspot.com/2009/12/character-development-by-maya-and-niall.html